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Brand Profile: Happi Free From

Brand Profile: Happi Free From

We love all our brands so much and we love shouting from the rooftops about them. So we think it’s only right that we continually share about them so you can fall in love them just as much as we have.
One of our newest brands is Happi Free From who produce amazing dairy-free chocolate bars, Easter eggs and much more. Read below to find out all about them!
The Industry
With the massive rise in demand for vegan-friendly products over the last few years, one of the products that has been most sought-after has been chocolate that matches the taste of traditional milk chocolate. A 2018 study noted that about half of chocolate eaters in Spain, France, Poland, Italy, and Germany were “interested in vegan chocolate”, with eight percent of the new chocolate launches in the UK being vegan. The study expects this number to rise in the future too!
The Brand
Happi Free from was founded in 2020 by Gavin Lloyd in Nottinghamshire. The original premise of the brand was to fill the gap in the market that the founder saw of top quality, healthier and fun free-from treats that he would be happy to feed his kids as well as enjoy himself. In the Summer of 2020, this lead to him coming up with the delicious recipe for an allergen-free “oat m!lk” chocolate that. The aim was to get a chocolate tastes great, was lower in sugar than other leading milk chocolate brands and is sustainably sourced and packaged.
Additionally, something that was important when making the product was ensuring that it was as ethical as possible. Unlike a lot of other chocolate brands, Happi buy their Cacao directly from the Colombian farmers. According to Happi:
“Our supply chain is incredibly important to us and so we buy our Cacao directly from Colombian farmers, who Gavin has personally visited. This farm-to-bar method means we know who grows our chocolate and can guarantee that we are paying a fair price for it. No child or slave labour here, guaranteed.”
The Products
What truly sets Happi apart from it’s competitors is the chocolate itself. Made using single origin 47% Colombian Cacao and oat milk, Happi chocolate brings a super creamy and rich flavour to the dairy-free chocolate market.
Their current product range includes 80g bars, Easter eggs and chocolate buttons in 4 mouth-watering flavours; plain m!lk, salted caramel, orange and cacao nibs.
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